FACEBOOK

How to Start a Facebook Page Brand

Create a Facebook Page, add the essential profile details and publish your first Reel.

Introduction

A Facebook Page gives a Brand its own public identity and access to Meta's publishing tools. You manage the Page through an authorised Facebook account.

Step 1: Create a Facebook Page

A Facebook Page lets you publish as a Brand while managing it through an authorised personal account.

  • Sign in to Facebook and open Pages from the menu.
  • Select Create new Page.
  • Enter the public Page name and choose one to three relevant categories.
  • Review the details and select Create Page.

Step 2: Add Your Page Branding

Add a profile image and cover image so visitors can recognise the Page.

  • Upload a square profile image or logo.
  • Add a wide cover image that relates to the Page subject.
  • Check both images on desktop and mobile, then save the changes.

Step 3: Complete the Bio and Page Actions

Tell visitors what the Page publishes and give them a useful next step.

  • Write a short description of the Page and its content.
  • Choose an available Page username to create a simpler public address.
  • Add an action button such as Follow, Learn more or Visit website.

Step 4: Open the Professional Dashboard

The Professional Dashboard contains Page insights, publishing tools and account settings.

  • Switch into the Page profile from your Facebook account.
  • Open Professional Dashboard from the Page menu.
  • Check that you can see Page insights and publishing controls.

Step 5: Post Your First Facebook Reel

The Page is now ready for its first Reel.

  • Choose Reel from the Page's create controls.
  • Select the video file from your device.
  • Add a clear caption, relevant hashtags and a suitable thumbnail.
  • Review the destination and select Publish.

Step 6: Plan Regular Facebook Posts

Keeping a Facebook Page supplied with new videos can take a fair amount of time.

BuzzExtra creates videos using the choices saved for your Brand and
can publish ready content to the connected Facebook Page.

Choose the plan that covers the number of Active Brands you need.