PINTEREST

How to Start a Pinterest Brand

Create a business account, complete the profile, organise your first boards and publish a video Pin.

Introduction

Pinterest works as both a visual platform and a search tool. A clear profile and well named boards help people understand what you publish and where your Pins lead.

Step 1: Create a Separate Pinterest Account

Use a dedicated email address if you want to keep Brand boards and account details separate from a personal profile.

  • Open Pinterest.com or the Pinterest app.
  • Select Sign up.
  • Enter the requested details and create a secure password.
  • Select Create account to finish.

Step 2: Choose a Business Account

A free business account includes analytics and settings for websites, catalogues, advertising and publishing tools.

  • Open Settings, then Account management.
  • Find Convert to a business account and select Convert account.
  • Enter the public Brand name and website address.
  • Choose the category that best describes the Brand.

Step 3: Complete Your Profile and Website Details

Complete the public profile and confirm ownership of a website if you use one.

  • Add a square profile image or logo.
  • Write a short About section that explains what you publish.
  • Open Claimed accounts in Settings if you want to confirm a website you control.
  • Follow Pinterest's instructions for the verification method you choose.

Step 4: Set Up Your First Boards

Boards organise Pins by subject and help people find related content.

  • Open your profile, select Create and choose Board.
  • Give the board a clear name that describes its subject.
  • Add a short description and keep the board public if it is intended for visitors.

Step 5: Publish Your First Video Pin

Choose the most relevant board before you publish the first video Pin.

  • Open Create and choose Create Pin.
  • Select the video file from your device.
  • Add a clear title and a short description.
  • Add the destination link and alt text when they are relevant.
  • Choose the board, review the Pin and select Publish.

Step 6: Plan Regular Pinterest Posts

Video Pins still need a subject, script, visuals and editing before they are ready to publish.

BuzzExtra creates videos from the settings saved for your Brand and
can publish them to the selected Pinterest account and board.

Plans differ by the number of Active Brands included.