TIKTOK

How to Start a TikTok Brand

Create a dedicated account, choose a clear username, complete the profile and publish your first video.

Introduction

A separate TikTok account keeps Brand activity and account details together. Start with the account, then set the username, profile and publishing options.

Step 1: Create a Separate TikTok Account

A dedicated email address helps keep the Brand account separate from your personal profile.

  • Open the TikTok app or go to TikTok.com.
  • Select Sign up, then choose the email option.
  • Enter the requested details and create a strong password.
  • Complete the security check and enter the code sent to your email.

Step 2: Choose Your Username

Use a username that is easy to read, remember and match with the Brand.

  • Open your profile and select Edit profile.
  • Choose a short username that relates to the Brand.
  • Use the Name field to describe the subject of the account in plain language.

Step 3: Choose an Account Type

A Business Account includes analytics and can support approved publishing connections. Check TikTok's current music and feature rules before choosing it.

  • Open Settings and privacy from the profile menu.
  • Select Account, then Switch to Business Account.
  • Choose the category that best matches the Brand.
  • Add a public contact email if it is useful for the account.

Step 4: Complete Your Profile

Give visitors a quick, clear explanation of what the account publishes.

  • Add a square profile image or logo.
  • Write a short bio that describes the videos and who they are for.
  • Add a simple invitation to follow if it suits the Brand.
  • Add a website link when that option is available for the account.

Step 5: Post Your First Video

With the account details in place, you can publish the first video.

  • Select Create in the TikTok app.
  • Choose Upload and select the video from your device.
  • Add a clear description, a few relevant hashtags and a suitable cover frame.
  • Review the privacy and interaction settings, then select Post.

Step 6: Plan Regular TikTok Posts

A steady TikTok schedule needs a supply of finished videos.

BuzzExtra uses the Series, Visual Style and publishing choices saved for your Brand
 to create them and publish ready content to the connected TikTok account.

You can compare plans by Active Brand allowance.