X

How to Start a Brand on X

Create a separate account, choose a clear handle, complete the profile and publish your first video post.

Introduction

An account on X needs only a few public details, but it is worth deciding the name, handle and profile description before you begin posting.

Step 1: Create a Separate Account

Use a dedicated email address if you want to keep Brand notifications and security details separate from your personal account.

  • Open X.com or the X app.
  • Select Create account.
  • Enter the requested account details and complete the security check.
  • Enter the code sent to your email and create a strong password.

Step 2: Choose Your Handle

A good handle is short, easy to type and recognisable as part of the Brand.

  • Choose a username during setup, or open Edit profile later.
  • Use the same handle as your other social profiles when it is available.
  • If it is taken, add one short relevant word instead of a long row of numbers.

Step 3: Complete Your Profile

Use the limited profile space to explain what the account publishes.

  • Add a square profile image or logo.
  • Add a wide header image that relates to the Brand.
  • Write a short bio that describes the subject and intended audience.
  • Add the website, shop or landing page address if you use one.

Step 4: Check Privacy and Security Settings

Review the account settings before connecting another publishing service.

  • Open Settings and privacy from the account menu.
  • Review Privacy and safety, including Audience and tagging.
  • Leave posts public if the account is intended for a public audience.
  • Turn on two factor authentication and review connected apps.

Step 5: Publish Your First Video Post

With the account details in place, you can publish the first video.

  • Select Post, then choose the media option.
  • Select the video file from your device.
  • Write a short introduction and add one or two relevant topic tags if useful.
  • Review the post and select Post.

X Publishing: Coming Soon

Automatic publishing to X is coming soon. For now, BuzzExtra can create finished videos using the choices saved for your Brand. Download the MP4 and upload it to X yourself.

You can already use Momentum Publishing with supported connected channels on YouTube, TikTok, Instagram, Facebook, Pinterest and LinkedIn.