INSTAGRAM

How to Start an Instagram Brand

Create a separate account, choose a professional profile, complete the bio and publish your first Reel.

Introduction

A well prepared Instagram account is easier to manage and connect to publishing tools. These steps cover account setup, professional settings, profile details and the first Reel.

Step 1: Create a Separate Instagram Account

Use a dedicated email address if you want to keep Brand activity separate from your personal account.

  • Open the Instagram app or go to Instagram.com.
  • Select Sign up and enter the requested account details.
  • Choose a short, recognisable username that relates to the Brand.
  • Finish setup with the verification code sent to your email.

Step 2: Choose a Professional Account

A free professional account provides analytics and supports scheduling and approved publishing tools.

  • Open your profile menu and find Account type and tools.
  • Choose Switch to professional account.
  • Select Creator for an individual creator, or Business for a company or service.
  • Choose the category that best describes the account and finish the setup.

Step 3: Complete Your Profile

Use the profile to tell visitors what the Brand publishes and where they can learn more.

  • Open Edit profile and add a clear profile image or logo.
  • Write a short bio that says what you publish and who it is for.
  • Add a simple invitation to follow or view your latest work if it suits the Brand.
  • Use the Links section for your website, shop or landing page.

Step 4: Check Publishing Settings

Check these settings before connecting Instagram to a publishing service.

  • Make sure the professional account is public if you want posts to be widely visible.
  • If needed, connect the Instagram account to a Facebook Page through Meta Accounts Centre.
  • Check that you have permission to manage both accounts before connecting another service.

Step 5: Post Your First Reel

Your account is now ready for its first Reel.

  • Select Create, then Reel.
  • Choose the video file from your device.
  • Add a useful caption, relevant hashtags and a clear cover frame.
  • Review the post and select Share.

Step 6: Plan Regular Instagram Posts

A Reel can be quick to watch and slow to make. The writing, visuals and editing still need time.

BuzzExtra can create videos from the choices saved for your Brand and publish
ready content to the connected Instagram account.

The plans are based on how many Active Brands you want to run.