How to Start a YouTube Channel
Set up your channel, verify it and upload your first video.
LINKEDIN
How to Start a LinkedIn Brand
Choose a profile or Company Page, complete the public details and publish your first video post.
Introduction
LinkedIn lets you publish through a personal profile or a Company Page. The right choice depends on whether the Brand is built around a person or an organisation.
Step 1: Choose a Profile or Company Page
Use a personal profile for work centred on an individual. Use a Company Page for a business, organisation or separate media Brand.
- Sign in to LinkedIn with the account that will manage the Brand.
- For a Company Page, open the For Business menu and choose Create a Company Page.
- Choose the company type that fits the organisation.
- Enter the public Brand name and confirm that you are authorised to create the Page.
Step 2: Set the Public Address and Details
Choose a public address that is easy to recognise and consistent with your other social profiles.
- Choose the LinkedIn public address during Page setup.
- Add the website or landing page address.
- Select the industry and organisation size that best match the Brand.
Step 3: Add Your Profile Images and Tagline
Use clear images and a short tagline so visitors can identify the Brand quickly.
- Add a square profile image or company logo.
- Write a short tagline that explains what the Page publishes or provides.
- Add a wide header image that relates to the Brand.
- Check the images on both desktop and mobile.
Step 4: Complete the About Section
Use the About section to explain the subject, audience and purpose of the Brand.
- Open the Page dashboard, select Edit Page and choose Overview.
- Write a clear three or four sentence description using terms your audience would recognise.
- Choose a main action such as Visit website or Learn more if it is useful.
Step 5: Publish Your First Video Post
Upload the video directly to LinkedIn so it plays in the feed.
- Open the profile or Page feed and select Start a post.
- Choose Video and select the file from your device.
- Add a short introduction that gives the video some context.
- Add two or three relevant hashtags if they help people find the post, then select Post.
Step 6: Plan Regular LinkedIn Posts
A useful LinkedIn video post still needs a clear subject, a script and time to edit.
BuzzExtra creates videos using the Brand choices you have saved and
can publish ready content to the connected LinkedIn identity.
Compare plans by the number of Active Brands included.
BuzzExtra creates videos using the Brand choices you have saved and
can publish ready content to the connected LinkedIn identity.
Compare plans by the number of Active Brands included.